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An Inside-out Model of Retail SME Brand Orientation for an Emerging Market Cover

An Inside-out Model of Retail SME Brand Orientation for an Emerging Market

Open Access
|Mar 2025
DOI: https://doi.org/10.2478/mdke-2025-0001 | Journal eISSN: 2392-8042 | Journal ISSN: 2286-2668
Language: English
Page range: 1 - 19
Submitted on: Oct 3, 2024
Accepted on: Feb 10, 2025
Published on: Mar 25, 2025
Published by: Scoala Nationala de Studii Politice si Administrative
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2025 Johannes WIID, Michael CANT, Belinda SENOOANE, published by Scoala Nationala de Studii Politice si Administrative
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.