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Shift from Product Innovation Strategy to Marketing Innovation Strategy to Add Value to the Firm Cover

Shift from Product Innovation Strategy to Marketing Innovation Strategy to Add Value to the Firm

Open Access
|Jun 2022

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DOI: https://doi.org/10.2478/mdke-2022-0012 | Journal eISSN: 2392-8042 | Journal ISSN: 2286-2668
Language: English
Page range: 167 - 178
Submitted on: Jan 4, 2022
Accepted on: Apr 27, 2022
Published on: Jun 16, 2022
Published by: Scoala Nationala de Studii Politice si Administrative
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2022 Fatima Bouhelal, Lakhdar Adouka, published by Scoala Nationala de Studii Politice si Administrative
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.