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Shift from Product Innovation Strategy to Marketing Innovation Strategy to Add Value to the Firm Cover

Shift from Product Innovation Strategy to Marketing Innovation Strategy to Add Value to the Firm

Management Dynamics in the Knowledge Economy
Volume 10 (2022): Issue 2 (June 2022)
By: Fatima Bouhelal and  Lakhdar Adouka  
Open Access
|Jun 2022

Authors

Fatima Bouhelal

f.bouhelal@univ-mascara.dz

University of Mascara, Mascara, DZ

Lakhdar Adouka

lakhdar.adouka@univ-mascara.dz

University of Mascara, Mascara, DZ
DOI: https://doi.org/10.2478/mdke-2022-0012 | Journal eISSN: 2392-8042 | Journal ISSN: 2286-2668
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Language: English
Page range: 167 - 178
Submitted on: Jan 4, 2022
Accepted on: Apr 27, 2022
Published on: Jun 16, 2022
Published by: Scoala Nationala de Studii Politice si Administrative
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
product innovation strategy,
marketing innovation strategy,
adding value,
Algerian SMEs,
SPSS analysis
Related subjects:
Business and economics,
Political economics,
Macroeconomics,
Business management,
Business management, other,
Social sciences,
Sociology,
Labor, trade unions,
Sociology of economy, organizations, and industry

© 2022 Fatima Bouhelal, Lakhdar Adouka, published by Scoala Nationala de Studii Politice si Administrative
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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