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The Dangerous Discord Between Sentiment and Reality: How Management Consultancies Should be Using Digital Marketing Cover

The Dangerous Discord Between Sentiment and Reality: How Management Consultancies Should be Using Digital Marketing

Management Consulting Journal
Volume 1 (2018): Issue 2 (December 2018)
By:   
Open Access
|Dec 2021
Abstract

Abstract

This paper looks into the implications for management consultancies who aren’t implementing effective digital marketing strategies as part of their own advertising campaign.

DOI: https://doi.org/10.2478/mcj-2018-0010 | Journal eISSN: 2631-987X
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Language: English
Page range: 38 - 41
Published on: Dec 2, 2021
Published by: FMR Research Ltd
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Industries,
Consulting, inhouse-consulting, internal audit,
Business informatics,
Information management

© 2021 Melissa Hernandez, published by FMR Research Ltd
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 1 (2018): Issue 2 (December 2018)
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