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The Brand Value and its Impact on Sales in Automotive Industry Cover

The Brand Value and its Impact on Sales in Automotive Industry

Open Access
|Jun 2019

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Language: English
Page range: 41 - 49
Published on: Jun 13, 2019
Published by: Institute of Technology and Business in České Budějovice
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2019 Margareta Nadanyiova, Lubica Gajanova, Dominika Moravcikova, Judit Olah, published by Institute of Technology and Business in České Budějovice
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.