The Brand Value and its Impact on Sales in Automotive Industry
Authors
Margareta Nadanyiova
margareta.nadanyiova@fpedas.uniza.sk
University University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Zilina
Lubica Gajanova
lubica.gajaniova@fpedas.uniza.sk
University University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Zilina
Dominika Moravcikova
dominika.moravcikova@fpedas.uniza.sk
University University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Zilina
Judit Olah
University of Debrecen, Faculty of Economics and Business, Institute of Apllied Informatics and Logistics, Debrecen, Hungary
DOI: https://doi.org/10.2478/logi-2019-0005 | Journal eISSN: 2336-3037
Language: English
Page range: 41 - 49
Published on: Jun 13, 2019
Published by: Institute of Technology and Business in České Budějovice
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Related subjects:
© 2019 Margareta Nadanyiova, Lubica Gajanova, Dominika Moravcikova, Judit Olah, published by Institute of Technology and Business in České Budějovice
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.