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The Brand Value and its Impact on Sales in Automotive Industry Cover

The Brand Value and its Impact on Sales in Automotive Industry

LOGI – Scientific Journal on Transport and Logistics
Volume 10 (2019): Issue 1 (May 2019)
By: Margareta Nadanyiova,  Lubica Gajanova,  Dominika Moravcikova and  Judit Olah  
Open Access
|Jun 2019

Authors

Margareta Nadanyiova

margareta.nadanyiova@fpedas.uniza.sk

University University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Zilina

Lubica Gajanova

lubica.gajaniova@fpedas.uniza.sk

University University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Zilina

Dominika Moravcikova

dominika.moravcikova@fpedas.uniza.sk

University University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Zilina

Judit Olah

olah.judit@econ.unideb.hu

University of Debrecen, Faculty of Economics and Business, Institute of Apllied Informatics and Logistics, Debrecen, Hungary
DOI: https://doi.org/10.2478/logi-2019-0005 | Journal eISSN: 2336-3037
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Language: English
Page range: 41 - 49
Published on: Jun 13, 2019
Published by: Institute of Technology and Business in České Budějovice
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Brand,
brand value,
sales,
automotive industry,
consumers
Related subjects:
Business and economics,
Business management,
Industries,
Transportation, logistics, air traffic, shipping

© 2019 Margareta Nadanyiova, Lubica Gajanova, Dominika Moravcikova, Judit Olah, published by Institute of Technology and Business in České Budějovice
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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