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The Brand Value and its Impact on Sales in Automotive Industry
DOI: https://doi.org/10.2478/logi-2019-0005 | Journal eISSN: 2336-3037
Language: English
Page range: 41 - 49
Published on: Jun 13, 2019
Published by: Institute of Technology and Business in České Budějovice
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2019 Margareta Nadanyiova, Lubica Gajanova, Dominika Moravcikova, Judit Olah, published by Institute of Technology and Business in České Budějovice
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.