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Can Social Media Addiction Influence the Consumers’ Loyalty for a Certain Brand or Product? Cover

Can Social Media Addiction Influence the Consumers’ Loyalty for a Certain Brand or Product?

International conference KNOWLEDGE-BASED ORGANIZATION
Volume 25 (2019): Issue 2 (June 2019)
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Open Access
|Jul 2019
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DOI: https://doi.org/10.2478/kbo-2019-0056 | Journal eISSN: 2451-3113 | Journal ISSN: 1843-6722
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Language: English
Page range: 52 - 56
Published on: Jul 23, 2019
Published by: Nicolae Balcescu Land Forces Academy
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
social media,
addiction,
brand loyalty,
consumers,
influence
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Engineering,
Introductions and overviews,
Engineering, other,
Law,
Law, other,
Social sciences,
Political science,
Military policy

© 2019 Mircea Fuciu, published by Nicolae Balcescu Land Forces Academy
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 25 (2019): Issue 2 (June 2019)
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