Can Social Media Addiction Influence the Consumers’ Loyalty for a Certain Brand or Product?
By:
References
- [1] Boyd, D. M., & Ellison, N., B. (2007). Social network sites: a definition, history and scolarship, Journal of Computer Mediated Communication, Vol. 13, Issue (1), http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html.
- [2] Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53, 59–68.
- [3] Zarrella, D., (2010). The social media marketing book. O’Reilly Media Inc, Sebastopol, CA, SUA, p. 53.
- [4] Kwon, O., & Wen, Y. (2010). An empirical study of the factors affecting social network service use, Computers in Human Behavior, Vol. 26, No. 4, pp. 254-85, in Romero, C. L., Constantinides, E., Alarcon-del-amo, M. D, Consumer adoption of social networking sites: implications for theory and practice, Journal of Research in Interactive Marketing, Vol. 5, no. 2/3, 2011, pp. 170-188.
- [5] Kotler, P., & Keller, K. L. (2016). Marketing management, 15th Edition, Pearson Education Limited, Harlow, Essex, England, Glossary, pp. G1 (788).
- [6] Kotler, P., & Armstrong, G. (2018). Principles of Marketing – Global edition, 17th Edition, Pearson Education Limited, Essex, England, Glossary, p. 667.
- [7] *** https://marketbusinessnews.com/financial-glossary/brand-loyalty/, accessed on April 3rd, 2019.
- [8] Dholakia, U. M., Bagozzi, R. P., & Pearo, L. K. (2004). A social influence model of consumer participation in network and small-group-based virtual communities. International Journal of Research in Marketing, Vol. 21(3), pp. 241–263.
- [9] Lin, C. W., Wang, K. Y., Chang, S. H., & Lin, J.A. (2017). Investigating the development of brand loyalty in brand communities from a positive psychology perspective. Journal of Business Research, https://doi.org/10.1016/j.jbusres.2017.08.033,10.1016/j.jbusres.2017.08.033
- [10] Muniz, J. A. M., & O’Guinn, T. C. (2001). Brand community. Journal of Consumer Research, Vol. 27(4), 412–432.
- [11] Van den Eijnden, R., Lemmens, J. S., & Valkenburg, P. M. (2016). The social media disorder scale, Computers in Human Behavior, Issue 61, pp. 478-487, http://dx.doi.org/10.1016/j.chb.2016.03.03810.1016/j.chb.2016.03.038
- [12] Longstreet, P., & Brooks, S. (2017). Life satisfaction: a key to managing internet and social media addiction, Technology in Society, Issue 50, pp. 73-77.
- [13] Andreassen, C. S., Torsheim, T., & Pallesen, S. (2014). Predictors of use of social network sites at work – A specific type of cyberloafing, Journal of Computer-Mediated Communication, Vol. 19, 906–921.
- [14] Anderssen, C.S., Pallesen, S., & Griffiths, M.D. (2017). The relationship between addictive use of social media, narcissism, and self-esteem: Findings from a large national survey, Addictive Behaviors, Issue 64, pp. 287-293, http://dx.doi.org/10.1016/j.addbeh.2016.03.00610.1016/j.addbeh.2016.03.006
- [15] Andreassen, C. S., Griffiths, M. D., Gjertsen, S. R., Krossbakken, E., Kvam, S., & Pallesen, S. (2013). The relationship between behavioral addictions and the five-factor model of personality. Journal of Behavioral Addictions, Issue 2, pp. 90–99.
- [16] Forest, A. L., & Wood, J. V. (2012). When social networking is not working: Individuals with low self-esteem recognize but do not reap the benefits of self-disclosure on Facebook. Psychological Science, Issue 23, pp. 295–302.
- [17] Kuss, D. J., Griffiths, M. D., Karila, L., & Billieux, J. (2014). Internet addiction: A systematic review of epidemiological research for the last decade. Current Pharmaceutical Design, Issue 20, pp. 4026–4052.
- [18] Kopp, C. (2019). Brand Loyalty,https://www.investopedia.com/terms/b/brand-loyalty.asp, accessead on April 4th, 2019.
- [19] Cetina, I., Dumitrescu, L., Fuciu, M., Orzan, G., & Stoicescu, C. (2018). Modelling the influences of online social networks on consumers’ buying behaviour, Economic Computation and Economic Cybernetics Studies and Research, Issue 2/; Vol. 52, DOI: 10.24818/18423264/52.2.18.01, pp. 5-20.
- [20] Laroche, M., Reza Habibi, M., & Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media?, International Journal of Information Management, Vol. 33, pp 76–82, http://dx.doi.org/10.1016/j.ijinfomgt.2012.07.003.10.1016/j.ijinfomgt.2012.07.003
- [21] Laroche, M., Reza Habibi, M., Richard, M.O., & Sankaranarayanan, R. (2012). Computers in Human Behavior, Vol. 28, pp. 1755–176, http://dx.doi.org/10.1016/j.chb.2012.04.016.10.1016/j.chb.2012.04.016
DOI: https://doi.org/10.2478/kbo-2019-0056 | Journal eISSN: 2451-3113
Language: English
Page range: 52 - 56
Published on: Jul 23, 2019
Published by: Nicolae Balcescu Land Forces Academy
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Related subjects:
© 2019 Mircea Fuciu, published by Nicolae Balcescu Land Forces Academy
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.