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The Practical Aspects of Employer Branding in the Light of the Findings of Qualitative Primary Research Cover

The Practical Aspects of Employer Branding in the Light of the Findings of Qualitative Primary Research

Journal of Intercultural Management
Volume 11 (2019): Issue 3 (September 2019)
By: Mónika Fodor,  Katalin Jäckel,  Tibor Pál Szemere and  Bernadett Almádi  
Open Access
|Dec 2019

Authors

Mónika Fodor

fodor.monika@kgk.uni-obuda.hu

Óbuda University, Keleti Károly Faculty of Economics, Budapest, Hungary

Katalin Jäckel

jaeckel.katalin@bge.uni-obuda.hu

Budapest Business School, Faculty of Foreign Trade, Budapest, Hungary

Tibor Pál Szemere

sztp@stanford.edu

Óbuda University, Keleti Károly Faculty of Economics, Institute of Economic and Social Sciences, Budapest, Hungary

Bernadett Almádi

almadi.bernadett@gtk.szie.hu

Szent István University, Faculty of Economics and Social Sciences, Gödöllő, Hungary
DOI: https://doi.org/10.2478/joim-2019-0018 | Journal eISSN: 2543-831X | Journal ISSN: 2080-0150
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Language: English
Page range: 66 - 86
Published on: Dec 4, 2019
Published by: SAN University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
employer branding,
Z generation,
qualitative research,
increasing employment
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other

© 2019 Mónika Fodor, Katalin Jäckel, Tibor Pál Szemere, Bernadett Almádi, published by SAN University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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