The Practical Aspects of Employer Branding in the Light of the Findings of Qualitative Primary Research
Authors
Mónika Fodor
Óbuda University, Keleti Károly Faculty of Economics, Budapest, Hungary
Katalin Jäckel
jaeckel.katalin@bge.uni-obuda.hu
Budapest Business School, Faculty of Foreign Trade, Budapest, Hungary
Tibor Pál Szemere
Óbuda University, Keleti Károly Faculty of Economics, Institute of Economic and Social Sciences, Budapest, Hungary
Bernadett Almádi
Szent István University, Faculty of Economics and Social Sciences, Gödöllő, Hungary
DOI: https://doi.org/10.2478/joim-2019-0018 | Journal eISSN: 2543-831X (formerly 2080-0150) | Journal ISSN: 2080-0150
Language: English
Page range: 66 - 86
Published online: Dec 4, 2019
Published in print: Sep 1, 2019
Published by: SAN University
In partnership with: Paradigm Publishing Services
JEL:
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© 2019 Mónika Fodor, Katalin Jäckel, Tibor Pál Szemere, Bernadett Almádi, published by SAN University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.