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The impact of enterprises’ social media activities on Generation Z’s purchasing decisions Cover

The impact of enterprises’ social media activities on Generation Z’s purchasing decisions

International Journal of Management and Economics
Volume 61 (2025): Issue 3 (September 2025)
By: Olga Ławińska and  Anna Korombel  
Open Access
|Dec 2025

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DOI: https://doi.org/10.2478/ijme-2024-0042 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
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Language: English
Page range: 225 - 240
Published on: Dec 3, 2025
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
consumer behaviors,
enterprise,
Generation Z,
management,
social media
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2025 Olga Ławińska, Anna Korombel, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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