The impact of enterprises’ social media activities on Generation Z’s purchasing decisions
By: Olga Ławińska and Anna Korombel
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DOI: https://doi.org/10.2478/ijme-2024-0042 | Journal eISSN: 2543-5361 (formerly 2299-9701) | Journal ISSN: 2299-9701
Language: English
Page range: 225 - 240
Published on: Sep 30, 2025
Published by: SGH Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2025 Olga Ławińska, Anna Korombel, published by SGH Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.