Figure 1.
Drivers, perceived benefits and barriers of mobile marketing adoption.
Source: Author’s Compilation.
A qualitative study to explore the drivers, perceived benefits, and barriers of mobile marketing adoption – the case of Mauritius
DOI: https://doi.org/10.2478/ijme-2024-0027 | Journal eISSN: 2543-5361 (formerly 2299-9701) | Journal ISSN: 2299-9701
Language: English
Page range: 259 - 271
Submitted on: Mar 5, 2024
Accepted on: May 19, 2024
Published on: Sep 21, 2024
Published by: SGH Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2024 Mariusz Sagan, Rajesh Sannegadu, Sameerchand Pudaruth, Thanika Devi Juwaheer, John Matthew Lamport, published by SGH Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.