A qualitative study to explore the drivers, perceived benefits, and barriers of mobile marketing adoption – the case of Mauritius
Authors
Mariusz Sagan
Collegium of Business Administration, SGH Warsaw School of Economics, Warsaw, Poland
Rajesh Sannegadu
Faculty of Law and Management, University of Mauritius, Reduit, Mauritius
Sameerchand Pudaruth
Faculty of Law and Management, University of Mauritius, Reduit, Mauritius
Thanika Devi Juwaheer
Faculty of Law and Management, University of Mauritius, Reduit, Mauritius
John Matthew Lamport
Faculty of Law and Management, University of Mauritius, Reduit, Mauritius
Language: English
Page range: 259 - 271
Submitted on: Mar 5, 2024
Accepted on: May 19, 2024
Published on: Sep 21, 2024
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Related subjects:
© 2024 Mariusz Sagan, Rajesh Sannegadu, Sameerchand Pudaruth, Thanika Devi Juwaheer, John Matthew Lamport, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.