A qualitative study to explore the drivers, perceived benefits, and barriers of mobile marketing adoption – the case of Mauritius Cover

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A qualitative study to explore the drivers, perceived benefits, and barriers of mobile marketing adoption – the case of Mauritius

International Journal of Management and Economics

Volume 60 (2024): Issue 4 (December 2024)

By: Mariusz Sagan, Rajesh Sannegadu, Sameerchand Pudaruth, Thanika Devi Juwaheer and John Matthew Lamport

Open Access

|Sep 2024

Authors

Mariusz Sagan

mariusz.sagan@sgh.waw.pl

Collegium of Business Administration, SGH Warsaw School of Economics, Warsaw, Poland

Rajesh Sannegadu

Faculty of Law and Management, University of Mauritius, Reduit, Mauritius

Sameerchand Pudaruth

Faculty of Law and Management, University of Mauritius, Reduit, Mauritius

Thanika Devi Juwaheer

Faculty of Law and Management, University of Mauritius, Reduit, Mauritius

John Matthew Lamport

Faculty of Law and Management, University of Mauritius, Reduit, Mauritius

DOI: https://doi.org/10.2478/ijme-2024-0027 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701

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Language: English

Page range: 259 - 271

Submitted on: Mar 5, 2024

Accepted on: May 19, 2024

Published on: Sep 21, 2024

Published by: Warsaw School of Economics

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

mobile devices/application,

mobile marketing,

qualitative insights

Related subjects:

Business and economics,

Political economics,

Economic theory, systems and structures,

Business management,

Management accounting, financial controlling, cost calculation, investment

© 2024 Mariusz Sagan, Rajesh Sannegadu, Sameerchand Pudaruth, Thanika Devi Juwaheer, John Matthew Lamport, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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