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Do entrepreneurial and digital orientations impact e-marketing adoption? The COVID-19 pandemic context1 Cover

Do entrepreneurial and digital orientations impact e-marketing adoption? The COVID-19 pandemic context1

International Journal of Management and Economics
Volume 60 (2024): Issue 3 (September 2024)
By: Marzanna K. Witek-Hajduk and  Anna Grudecka  
Open Access
|Jun 2024

Authors

Marzanna K. Witek-Hajduk

mwitek@sgh.waw.pl

Collegium of World Economy, SGH Warsaw School of Economics, Warsaw, Poland

Anna Grudecka

Collegium of World Economy, SGH Warsaw School of Economics, Warsaw, Poland
DOI: https://doi.org/10.2478/ijme-2024-0016 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
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Language: English
Page range: 211 - 226
Submitted on: Jun 23, 2023
Accepted on: Mar 28, 2024
Published on: Jun 19, 2024
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
COVID-19 pandemic context,
digital orientation,
digital transformation,
e-marketing adoption,
entrepreneurial orientation
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2024 Marzanna K. Witek-Hajduk, Anna Grudecka, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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