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Geomarketing as an important element of a food retailer’s business model: A managerial view Cover

Geomarketing as an important element of a food retailer’s business model: A managerial view

International Journal of Management and Economics
Volume 60 (2024): Issue 1 (March 2024)
By: Pavol Kita,  Grzegorz Maciejewski,  Marta Žambochová and  František Križan  
Open Access
|Mar 2024

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DOI: https://doi.org/10.2478/ijme-2024-0005 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
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Language: English
Page range: 46 - 58
Submitted on: Jul 13, 2023
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Accepted on: Nov 22, 2023
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Published on: Mar 22, 2024
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
the retail trade,
food market,
geomarketing research,
cluster analysis
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2024 Pavol Kita, Grzegorz Maciejewski, Marta Žambochová, František Križan, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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