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Geomarketing as an important element of a food retailer’s business model: A managerial view Cover

Geomarketing as an important element of a food retailer’s business model: A managerial view

International Journal of Management and Economics
Volume 60 (2024): Issue 1 (March 2024)
By: Pavol Kita,  Grzegorz Maciejewski,  Marta Žambochová and  František Križan  
Open Access
|Mar 2024

Authors

Pavol Kita

Faculty of Arts, Comenius University, Bratislava, Slovakia

Grzegorz Maciejewski

grzegorz.maciejewski@ue.katowice.pl

Faculty of Economics, University of Economics in Katowice, Katowice, Poland

Marta Žambochová

Department of Mathematical and Informatic, Purkyně University, Ústí nad Labem, Czech Republic

František Križan

Faculty of Natural Sciences, Comenius University, Bratislava, Slovakia
DOI: https://doi.org/10.2478/ijme-2024-0005 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
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Language: English
Page range: 46 - 58
Submitted on: Jul 13, 2023
|
Accepted on: Nov 22, 2023
|
Published on: Mar 22, 2024
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
the retail trade,
food market,
geomarketing research,
cluster analysis
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2024 Pavol Kita, Grzegorz Maciejewski, Marta Žambochová, František Križan, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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