Geomarketing as an important element of a food retailer’s business model: A managerial view
Authors
Pavol Kita
Faculty of Arts, Comenius University, Bratislava, Slovakia
Grzegorz Maciejewski
grzegorz.maciejewski@ue.katowice.pl
Faculty of Economics, University of Economics in Katowice, Katowice, Poland
Marta Žambochová
Department of Mathematical and Informatic, Purkyně University, Ústí nad Labem, Czech Republic
František Križan
Faculty of Natural Sciences, Comenius University, Bratislava, Slovakia
Language: English
Page range: 46 - 58
Submitted on: Jul 13, 2023
Accepted on: Nov 22, 2023
Published on: Mar 22, 2024
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Related subjects:
© 2024 Pavol Kita, Grzegorz Maciejewski, Marta Žambochová, František Križan, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.