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Social media use in international marketing: Impact on brand and firm performance Cover

Social media use in international marketing: Impact on brand and firm performance

Open Access
|Jun 2022

References

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DOI: https://doi.org/10.2478/ijme-2022-0011 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
Language: English
Page range: 121 - 142
Submitted on: Dec 2, 2021
Accepted on: Jun 11, 2022
Published on: Jun 30, 2022
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2022 Marzanna K. Witek-Hajduk, Piotr Zaborek, published by Warsaw School of Economics
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