Social media use in international marketing: Impact on brand and firm performance
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DOI: https://doi.org/10.2478/ijme-2022-0011 | Journal eISSN: 2543-5361 (formerly 2299-9701) | Journal ISSN: 2299-9701
Language: English
Page range: 121 - 142
Submitted on: Dec 2, 2021
Accepted on: Jun 11, 2022
Published on: Jun 30, 2022
Published by: SGH Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2022 Marzanna K. Witek-Hajduk, Piotr Zaborek, published by SGH Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.