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Social media use in international marketing: Impact on brand and firm performance Cover

Social media use in international marketing: Impact on brand and firm performance

International Journal of Management and Economics
Volume 58 (2022): Issue 2 (June 2022)
By:  and    
Open Access
|Jun 2022
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DOI: https://doi.org/10.2478/ijme-2022-0011 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
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Language: English
Page range: 121 - 142
Submitted on: Dec 2, 2021
Accepted on: Jun 11, 2022
Published on: Jun 30, 2022
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand orientation,
customer orientation,
international branding,
performance,
social media marketing
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2022 Marzanna K. Witek-Hajduk, Piotr Zaborek, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 58 (2022): Issue 2 (June 2022)
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