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Don’t tell me stories – the narratives of retirement and their relation with brand associations
Language: English
Page range: 17 - 32
Submitted on: Feb 7, 2022
Accepted on: Mar 31, 2022
Published on: Mar 31, 2022
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2022 Monika Hajdas, Joanna Radomska, Aleksandra Szpulak, Susana C. Silva, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.