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Don’t tell me stories – the narratives of retirement and their relation with brand associations Cover

Don’t tell me stories – the narratives of retirement and their relation with brand associations

International Journal of Management and Economics
Volume 58 (2022): Issue 1 (March 2022)
By: Monika Hajdas,  Joanna Radomska,  Aleksandra Szpulak and  Susana C. Silva  
Open Access
|Mar 2022
DOI: https://doi.org/10.2478/ijme-2022-0005 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
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Language: English
Page range: 17 - 32
Submitted on: Feb 7, 2022
Accepted on: Mar 31, 2022
Published on: Mar 31, 2022
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand associations,
brand narrative,
cultural branding,
cultural codes,
retirement
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2022 Monika Hajdas, Joanna Radomska, Aleksandra Szpulak, Susana C. Silva, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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