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Don’t tell me stories – the narratives of retirement and their relation with brand associations Cover

Don’t tell me stories – the narratives of retirement and their relation with brand associations

International Journal of Management and Economics
Volume 58 (2022): Issue 1 (March 2022)
By: Monika Hajdas,  Joanna Radomska,  Aleksandra Szpulak and  Susana C. Silva  
Open Access
|Mar 2022

Authors

Monika Hajdas

Wroclaw University of Economics and Business, Wroclaw, Poland

Joanna Radomska

joanna.radomska@ue.wroc.pl

Wroclaw University of Economics and Business, Wroclaw, Poland

Aleksandra Szpulak

Wroclaw University of Economics and Business, Wroclaw, Poland

Susana C. Silva

Católica Porto Business School, Universidade Católica Portuguesa, Porto, Portugal
DOI: https://doi.org/10.2478/ijme-2022-0005 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
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Language: English
Page range: 17 - 32
Submitted on: Feb 7, 2022
Accepted on: Mar 31, 2022
Published on: Mar 31, 2022
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand associations,
brand narrative,
cultural branding,
cultural codes,
retirement
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2022 Monika Hajdas, Joanna Radomska, Aleksandra Szpulak, Susana C. Silva, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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