| Less Cards [Prein, 2011] |
|
|
|
|
|
|
|
| By using the mobile loyalty card, I expect to have to keep fewer cards and coupons in my wallet. | – |
|
|
|
|
| Expected convenience benefit [Prein, 2011] |
|
|
|
|
|
|
|
| By using the mobile loyalty card, I expect to be able to use the loyalty card program more conveniently than a conventional program with a plastic loyalty card and paper coupons. | – |
|
|
|
|
| Permanent availability [Prein, 2011] |
|
| 0.88 | 0.81 | 0.93 |
|
|
| By using the mobile loyalty card, I expect to worry less about which loyalty cards to take with me before shopping because I always have my cell phone in my pocket. | 0.859 |
|
|
|
|
|
| By using the mobile loyalty card, I expect to always be able to find out about offers and points statuses while on the move. | 0.907 |
|
|
|
|
|
| By using the mobile loyalty card, I expect not to miss out on any offers because I forgot the necessary coupons at home, since I have all the coupons with me on my cell phone. | 0.933 |
|
|
|
|
| Perceived information value [Wilke, 2006] |
|
| 0.87 | 0.79 | 0.92 |
|
|
| Through mobile loyalty cards, I learn so much that I can make better decisions while shopping. | 0.845 |
|
|
|
|
|
| Using the mobile loyalty card to inform me about the offer, products, and coupons while shopping makes the decision easier. | 0.912 |
|
|
|
|
|
| I am quite confident that I can make the right decisions when shopping through the mobile loyalty card. | 0.902 |
|
|
|
|
| Financial advantages—formative [Prein, 2011] |
|
|
|
|
| 2.18 |
|
| By using mobile loyalty cards, I expect to be rewarded with attractive rewards for my loyalty as a customer. | 0.654 |
|
|
|
|
|
| By using the mobile loyalty card on my cell phone, I expect to save money. | 0.061 |
|
|
|
|
|
| By using the mobile loyalty card on my cell phone, I expect to receive more/better services for the same price. | 0.341 |
|
|
|
|
| Expected loss of control—formative [Prein, 2011] |
|
|
|
|
| 1.18 |
|
| I believe that the provider uses my master data and information about my purchases only for the purposes I want. | 0.977 |
|
|
|
|
|
| I believe that by using the mobile loyalty card, I no longer have control over entities who might have access to my master data and information about my shopping behavior. | −0.105 (n.s.) |
|
|
|
|
| Subjective norm—formative [Pousttchi and Goeke, 2011] |
|
|
|
|
| 1.50 |
|
| Friends recommend using this mobile service. | 0.158 (n.s.) |
|
|
|
|
|
| Experts recommend using this mobile service. | 0.555 |
|
|
|
|
|
| Friends and colleagues use this mobile service. | 0.463 |
|
|
|
|
| Mobile phone experience/competence [Prein, 2011] |
|
| 0.78 | 0.70 | 0.87 |
|
|
| Compared to other people around me, using a cell phone is easy for me. | 0.786 |
|
|
|
|
|
| I know the functions of my cell phone well. | 0.832 |
|
|
|
|
|
| I often help friends, acquaintances, and relatives to operate their cell phones. | 0.880 |
|
|
|
|
| Innovativeness [Im and Ha, 2012; Prein, 2011] |
|
| 0.88 | 0.73 | 0.92 |
|
|
| I regularly find out about new cell phone apps. | 0.830 |
|
|
|
|
|
| I enjoy discovering and trying new cell phone apps. | 0.900 |
|
|
|
|
|
| When I hear about new mobile services for my cell phone, I want to learn about them and try them out as soon as possible. | 0.888 |
|
|
|
|
|
| In my circle of friends, I am often the first to try out new and innovative cell phone apps. | 0.795 |
|
|
|
|
| Use of personal data [Mann and Prein, 2008] |
|
| 0.89 | 0.75 | 0.92 |
|
|
| It annoys me when companies want personal information from me. | 0.859 |
|
|
|
|
|
| When companies ask me for personal information, I think twice before giving it out. | 0.862 |
|
|
|
|
|
| It scares me that companies are collecting more and more private information about me. | 0.904 |
|
|
|
|
|
| It's risky to disclose my personal information to mobile loyalty card providers. | 0.838 |
|
|
|
|
| Perceived ease of use [Pousttchi and Goeke, 2011] |
|
| 0.87 | 0.72 | 0.91 |
|
|
| Using mobile loyalty cards is enjoyable for me. | 0.854 |
|
|
|
|
|
| Using mobile loyalty cards is convenient. | 0.908 |
|
|
|
|
|
| Using mobile loyalty cards is understandable. | 0.849 |
|
|
|
|
|
| Learning to use mobile loyalty cards is easy. | 0.777 |
|
|
|
|
| Perceived usefulness [Pousttchi and Goeke, 2011] |
|
| 0.86 | 0.79 | 0.92 |
|
|
| Using mobile loyalty cards makes me more flexible. | 0.893 |
|
|
|
|
|
| I only need one device and can do different things with it. | 0.886 |
|
|
|
|
|
| I believe the use of mobile loyalty cards is rewarding. | 0.880 |
|
|
|
|
| Intention to use [Mann and Prein, 2008] |
|
| 0.83 | 0.86 | 0.92 |
|
|
| How do you rate mobile loyalty card programs in general? | 0.931 |
|
|
|
|
|
| How do you rate mobile loyalty card programs in principle? | 0.918 |
|
|
|
|
| Usage behavior [Mann and Prein, 2008; Prein, 2011] |
|
| 0.96 | 0.85 | 0.96 |
|
|
| I could imagine using my cell phone to collect bonus points. | 0.926 |
|
|
|
|
|
| I could imagine calling up coupons via app as a QR code and redeeming them. | 0.908 |
|
|
|
|
|
| I could imagine using the cell phone to access the Internet and/or request location-based coupons and offers via an app. | 0.919 |
|
|
|
|
|
| I could imagine using my cell phone to go online and/or retrieve information such as bonus point balance via an app. | 0.931 |
|
|
|
|
|
| I could see myself signing up for a mobile loyalty card program. | 0.918 |
|
|
|
|
