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Acceptance of mobile loyalty cards in the German B2C consumer goods market Cover

Acceptance of mobile loyalty cards in the German B2C consumer goods market

International Journal of Management and Economics
Volume 57 (2021): Issue 1 (March 2021)
By:   
Open Access
|Mar 2021
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DOI: https://doi.org/10.2478/ijme-2021-0004 | Journal eISSN: 2543-5361 (formerly 2299-9701) | Journal ISSN: 2299-9701
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Language: English
Page range: 85 - 102
Submitted on: Oct 12, 2020
Accepted on: Feb 26, 2021
Published on: Mar 31, 2021
Published by: SGH Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
mobile loyalty cards,
acceptance,
TAM2
JEL:
M31,
M37,
D12
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2021 Sandra Schneider, published by SGH Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 57 (2021): Issue 1 (March 2021)
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