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Acceptance of mobile loyalty cards in the German B2C consumer goods market Cover

Acceptance of mobile loyalty cards in the German B2C consumer goods market

International Journal of Management and Economics
Volume 57 (2021): Issue 1 (March 2021)
By: Sandra Schneider  
Open Access
|Mar 2021
DOI: https://doi.org/10.2478/ijme-2021-0004 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
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Language: English
Page range: 85 - 102
Submitted on: Oct 12, 2020
|
Accepted on: Feb 26, 2021
|
Published on: Mar 31, 2021
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
mobile loyalty cards,
acceptance,
TAM2
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2021 Sandra Schneider, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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