An investigation of brand equity dimensions and customer retention: A perspective of postpaid telecom subscribers in Lagos State, Nigeria
Authors
Ladipo Patrick Kunle
Department of Business Administration, University of Lagos, Lagos, Nigeria
Rahim Ajao Ganiyu
Department of Business Administration, University of Lagos, Lagos, Nigeria
Peace Nkechi
Department of Business Administration, University of Lagos, Lagos, Nigeria
Language: English
Page range: 339 - 350
Submitted on: Apr 18, 2019
Accepted on: Oct 2, 2020
Published on: Dec 4, 2020
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Related subjects:
© 2020 Ladipo Patrick Kunle, Rahim Ajao Ganiyu, Peace Nkechi, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.