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An investigation of brand equity dimensions and customer retention: A perspective of postpaid telecom subscribers in Lagos State, Nigeria Cover

An investigation of brand equity dimensions and customer retention: A perspective of postpaid telecom subscribers in Lagos State, Nigeria

International Journal of Management and Economics
Volume 56 (2020): Issue 4 (December 2020)
By: Ladipo Patrick Kunle,  Rahim Ajao Ganiyu and  Peace Nkechi  
Open Access
|Dec 2020
DOI: https://doi.org/10.2478/ijme-2020-0029 | Journal eISSN: 2543-5361 | Journal ISSN: 2299-9701
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Language: English
Page range: 339 - 350
Submitted on: Apr 18, 2019
Accepted on: Oct 2, 2020
Published on: Dec 4, 2020
Published by: Warsaw School of Economics
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand awareness,
brand association,
perceived quality,
brand loyalty,
customer retention
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2020 Ladipo Patrick Kunle, Rahim Ajao Ganiyu, Peace Nkechi, published by Warsaw School of Economics
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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