Resource Integration, Value Co-Creation, and Service-dominant Logic in Music Marketing: The Case of the TikTok Platform
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DOI: https://doi.org/10.2478/ijmbr-2021-0002 | Journal eISSN: 2227-5789
Language: English
Page range: 33 - 50
Submitted on: Feb 4, 2020
Accepted on: Nov 3, 2020
Published on: Apr 30, 2021
Published by: International Music Business Research Association (IMBRA)
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
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© 2021 Benjamin Toscher, published by International Music Business Research Association (IMBRA)
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