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Resource Integration, Value Co-Creation, and Service-dominant Logic in Music Marketing: The Case of the TikTok Platform Cover

Resource Integration, Value Co-Creation, and Service-dominant Logic in Music Marketing: The Case of the TikTok Platform

International Journal of Music Business Research
Volume 10 (2021): Issue 1 (April 2021)
By: Benjamin Toscher  
Open Access
|Apr 2021

Authors

Benjamin Toscher

Benjamin.toscher@ntnu.no

Department of Industrial Economics and Technology Management, Norwegian University of Science and Technology, Trondheim, Norway
DOI: https://doi.org/10.2478/ijmbr-2021-0002 | Journal eISSN: 2227-5789
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Language: English
Page range: 33 - 50
Submitted on: Feb 4, 2020
Accepted on: Nov 3, 2020
Published on: Apr 30, 2021
Published by: International Music Business Research Association (IMBRA)
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
music industry,
co-creation,
resource integration,
platform,
music marketing,
service-dominant logic
Related subjects:
Cultural studies,
Media studies,
Media theory,
Business and economics,
Business management,
Industries,
Entertainment industry, media, publishing companies,
Cultural management,
Social sciences,
Sociology,
Sociology of economy, organizations, and industry

© 2021 Benjamin Toscher, published by International Music Business Research Association (IMBRA)
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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