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The importance of creativity and self-efficacy in enterprise education Cover

The importance of creativity and self-efficacy in enterprise education

Open Access
|Oct 2025

Abstract

Enterprise education is lauded as a mechanism for transferring entrepreneurial skills, mindsets, and tendencies to students. We examine the changing levels of entrepreneurial tendencies of a cohort of students of enterprise education, focusing on entrepreneurial selfefficacy and entrepreneurial intentions. A sample group of undergraduate business students (n=177) were surveyed at the outset and conclusion of a year-long enterprise education module. Results highlight a lower pre-module level of entrepreneurial self-efficacy for female students and a significant increase in their self-efficacy levels after the module. We find entrepreneurial self-efficacy (established before the module and developed during) predicts entrepreneurial intentions and module satisfaction. Creativity training and individual creativity positively affect entrepreneurial intentions and module satisfaction, highlighting the importance of embedding creativity in such a module. These findings are useful to those developing future enterprise curricula.

DOI: https://doi.org/10.2478/ijm-2024-0012 | Journal eISSN: 2451-2834 | Journal ISSN: 1649-248X
Language: English
Page range: 107 - 119
Submitted on: Jun 13, 2024
Accepted on: Jan 15, 2025
Published on: Oct 7, 2025
Published by: Irish Academy of Management
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year

© 2025 Roisin Lyons, Ciarán Mac an Bhaird, Eoghan McConalogue, published by Irish Academy of Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.