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Destination Management: The Influence of Local Food Cover

Destination Management: The Influence of Local Food

The Irish Journal of Management
Volume 39 (2020): Issue 2 (December 2020)
By: Samantha Morris,  Tomás Dwyer and  Julie Mulligan  
Open Access
|Jan 2021

Figures & Tables

Figure 1

Conceptual Framework: attitudes to local food and travel behaviour mediated by authenticity
Conceptual Framework: attitudes to local food and travel behaviour mediated by authenticity

Figure 2

Structural model showing regression weights from the standardised estimates output
Structural model showing regression weights from the standardised estimates output

Figure 3

Revised Conceptual Framework: attitudes to local food and travel behaviour mediated by authenticity
Revised Conceptual Framework: attitudes to local food and travel behaviour mediated by authenticity

Framework mediators – indirect effects [Bootstrap 2000 samples and 95%CI]

HypothesesDirect pathMediatorEstimateLowerUpperp valueDecision on mediation
H5.1 (a)Attitude towards local food → Destination choiceObject-related authenticity0.0250.0190.0710.341Reject
H5.1 (b)Attitude towards local food → Motivation to travelObject-related authenticity0.1680.0910.2570.001Accept
H5.1 (c)Attitude towards local food → SatisfactionObject-related authenticity0.0040.0390.0520.833Reject
H5.2 (a)Attitude towards local food → Destination choiceExistential authenticity0.6180.5470.6970.001Accept
H5.2 (b)Attitude towards local food → Motivation to travelExistential authenticity0.8170.7110.9300.001Accept
H5.2 (c)Attitude towards local food → SatisfactionExistential authenticity0.3860.3020.4780.001Accept

Results of direct hypothesis

HypothesisPredictorOutcomeStd Beta (β)Decision on hypotheses
H1Attitude towards local foodDestination choice0.136***Accept
H2Attitude towards local foodMotivation to travel−0.89#Reject
H3Attitude towards local foodSatisfaction0.320***Accept
H4 (a)Attitude towards local foodObject-related authenticity0.542***Accept
H4 (b)Attitude towards local foodExistential authenticity0.629***Accept

Literature themes as they relate to hypothesis development

ThemeMotivationHypothesis
Local food and destination choicePullH1: Tourist attitudes to local food positively influence destination choice
Tourist attitudes to local food and motivation to travelPushPullH2: Tourist attitudes to local food positively influence motivation to travel
Tourist attitudes towards local food and holiday satisfactionPullH3: Tourist attitudes to local food positively influence holiday satisfaction
Tourist attitudes towards local food and perceptions of authenticityPullH4: Tourist attitudes to local food positively influence the perception of (a) object-related (b) existential authenticity.
The influence of authenticity on travel behaviourPushH5.1: Object-related authenticity mediates the relationship between tourist attitudes to local food and (a) destination choice, (b) motivation to travel and (c) satisfaction.H5.2: Existential authenticity mediates the relationship between (a) destination choice, (b) motivation to travel and (c) satisfaction.

Confirmatory Factor Analysis (CFA) results of the measurement model

CRAVEMSVMax (H)Exa_AMot_TravelAttitudes_LFSatisfactionObj_AMot_Des
Exa_A0.6680.5020.4940.6720.709
Mot_Travel0.9060.7070.6380.9080.6150.841
Attitudes_LF0.8330.6020.3040.8870.5280.4020.776
Satisfaction0.8760.6400.3190.8940.5650.5020.5380.800
Obj_A0.8630.6790.2380.8740.3710.3960.4880.3420.824
Mot_Des0.8240.7020.6380.8500.7030.7990.5510.5310.3810.838
DOI: https://doi.org/10.2478/ijm-2020-0005 | Journal eISSN: 2451-2834 | Journal ISSN: 1649-248X
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Language: English
Page range: 99 - 112
Published on: Jan 29, 2021
Published by: Irish Academy of Management
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
local food tourism,
attitudes,
object-related authenticity,
existential authenticity
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Entrepreneurship,
Human resources, labor practice, job and career

© 2021 Samantha Morris, Tomás Dwyer, Julie Mulligan, published by Irish Academy of Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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