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AI as a Habit Architect: A Theoretical Model of Adaptive Reinforcement in Digital Marketing Cover

AI as a Habit Architect: A Theoretical Model of Adaptive Reinforcement in Digital Marketing

International Journal of Contemporary Management
Volume 62 (2026): Issue 1 (March 2026)
By:   
Open Access
|May 2026
Authors

Authors

Magdalena Brzozowska-Woś

magdalena.brzozowska-wos@pg.edu.pl

Gdańsk University of Technology, Faculty of Management and Economics, Gdańsk, Poland
DOI: https://doi.org/10.2478/ijcm-2026-0008 | Journal eISSN: 2449-8939 | Journal ISSN: 2449-8920
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Language: English
Page range: 75 - 90
Published on: May 6, 2026
Published by: Jagiellonian University
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Artificial Intelligence,
Gamification,
Behavioural Psychology,
Habit Formation,
Ethical Design,
Digital marketing,
Reinforcement learning,
Adaptive systems
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other,
Industries,
Non profit organizations (NPO), foundations, charities, associations,
Public sector, public private partnerships, public administration

© 2026 Magdalena Brzozowska-Woś, published by Jagiellonian University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 62 (2026): Issue 1 (March 2026)
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