Figure 1
Figure 2
Discriminant validity
| Construct | eWOM | TRU | PWQ | ATT |
|---|---|---|---|---|
| EWOM | ||||
| TRU | 0.63 | |||
| PWQ | 0.43 | 0.43 | ||
| ATT | 0.53 | 0.64 | 0.55 |
Testing of Direct Paths in Hypotheses
| Hy | Path | Path Coefficients | T-value | P Values | Status |
|---|---|---|---|---|---|
| H1 | EWOM → TRU | 0.218 | 7.88 | 0.015 | Supported |
| H2 | EWOM → ATT | 0.395 | 9.74 | 0.001 | Supported |
| H3 | PWQ → TRU | -0.623 | 1.49 | 0.158 | Not Supported |
| H4 | PWQ → ATT | 0.167 | 2.11 | 0.016 | Supported |
| H5 | TRU → ATT | 0.318 | 17.94 | 0.001 | Supported |
| H6 | EWOM → TRU → ATT | 0.218 | 11.25 | 0.001 | Supported |
| H7 | PWQ → TRU → ATT | 0.265 | 5.58 | 0.012 | Supported |
Respondents’ Demographics
| Variable | Items | Loading | Cronbach | CR | AVE |
|---|---|---|---|---|---|
| eWOM | EWOM-1 | 0.826 | |||
| EWOM-2 | 0.865 | ||||
| EWOM-3 | 0.849 | 0.85648 | 0.90698 | 0.69387 | |
| EWOM-4 | 0.810 | ||||
| EWOM-5 | 0.820 | ||||
| Perceived Web Quality | PWQ-1 | 0.861 | |||
| PWQ-2 | 0.748 | ||||
| PWQ-3 | 0.787 | 0.79487 | 0.87163 | 0.61913 | |
| PWQ-4 | 0.846 | ||||
| Trust | TRU-1 | 0.718 | |||
| TRU-2 | 0.825 | ||||
| TRU-3 | 0.598 | 0.7474 | 0.91304 | 0.76558 | |
| TRU-4 | 0.899 | ||||
| Attitude Toward Online Shopping | ATT-1 | 0.844 | |||
| ATT-2 | 0.830 | 0.87062 | 0.91506 | 0.71407 | |
| ATT-3 | 0.827 |
Measure of Estimation
| Constructs | R Square | R Square Adjusted |
|---|---|---|
| Trust | 0.49 | 0.47 |
| Attitude Toward Online Shopping | 0.43 | 0.41 |