From Clicks to Trust: Electronic Word of Mouth and Perceived Website Quality Versus E-Shopping Attitudes

Department of Management Sciences, COMSATS University Islamabad, Islamabad, Pakistan & School of Business Sciences, University of Witwatersrand, Johannesburg, South Africa

Tomasz Ochinowski

ochinto@wz.uw.edu.pl

Faculty of Management, University of Warsaw, Warsaw, Poland

Michał Szostak

michal.szostak@civitas.edu.pl

Institute for Management Research, Collegium Civitas, Warsaw, Poland

DOI: https://doi.org/10.2478/ijcm-2024-0016 | Journal eISSN: 2449-8939 | Journal ISSN: 2449-8920

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Language: English

Page range: 252 - 266

Published on: Nov 25, 2024

Published by: Jagiellonian University

In partnership with: Paradigm Publishing Services

Publication frequency: 1 issue per year

Keywords:

e-WOM,

Electronic Word of Mouth,

Perceived Website Quality,

Trust,

Online Shopping Attitude

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Business management, other,

Industries,

Non profit organizations (NPO), foundations, charities, associations,

Public sector, public private partnerships, public administration

© 2024 Muhammad Kamran, Zohaib Riaz Pitafi, Tahir Mumtaz Awan, Tomasz Ochinowski, Michał Szostak, published by Jagiellonian University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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