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The Analysis of Marketing performance in Yogyakarta SMEs Cover

The Analysis of Marketing performance in Yogyakarta SMEs

HOLISTICA – Journal of Business and Public Administration
Volume 10 (2019): Issue 3 (December 2019)
By: Lusia Tria Hatmanti Hutami and  Ignatius Soni Kurniawan  
Open Access
|Dec 2019

Authors

Lusia Tria Hatmanti Hutami

trialusia@ustjogja.ac.id

Universitas Sarjanawiyata Tamansiswa, Yogyakarta, Indonesia

Ignatius Soni Kurniawan

soni_kurniawan@ustjogja.ac.id

Universitas Sarjanawiyata Tamansiswa, Yogyakarta, Indonesia
DOI: https://doi.org/10.2478/hjbpa-2019-0036 | Journal eISSN: 2067-9785 | Journal ISSN: 2457-5720
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Language: English
Page range: 170 - 180
Published on: Dec 4, 2019
Published by: Association Holistic Research Academic (Hora)
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
innovation orientation,
marketing communication orientation,
international marketing,
marketing performance,
Small and Medium Enterprises
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Social sciences,
Sociology,
Sociology, other

© 2019 Lusia Tria Hatmanti Hutami, Ignatius Soni Kurniawan, published by Association Holistic Research Academic (Hora)
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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