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The congruency between self and brand Cover

The congruency between self and brand

HOLISTICA – Journal of Business and Public Administration
Volume 10 (2019): Issue 1 (April 2019)
By: Nonik K. Ningrum and  Sri Ayem  
Open Access
|Mar 2019

Authors

Nonik K. Ningrum

nonik.kusumaningrum@ustjogja.ac.id

Universitas Sarjanawiyata Tamansiswa, Yogyakarta, Indonesia

Sri Ayem

sri.ayem@ustjogja.ac.id

Universitas Sarjanawiyata Tamansiswa, Yogyakarta, Indonesia
DOI: https://doi.org/10.2478/hjbpa-2019-0011 | Journal eISSN: 2067-9785 | Journal ISSN: 2457-5720
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Language: English
Page range: 139 - 147
Published on: Mar 28, 2019
Published by: Association Holistic Research Academic (Hora)
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
actual self-congruence,
brand involvement,
brand attachment,
and brand loyalty
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Social sciences,
Sociology,
Sociology, other

© 2019 Nonik K. Ningrum, Sri Ayem, published by Association Holistic Research Academic (Hora)
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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