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Connecting the World and Reinventing Customer Centricity

NIM Marketing Intelligence Review

Volume 10 (2018): Issue 2 (October 2018)

By: Rudolf Aunkofer

Open Access

|Oct 2018

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DOI: https://doi.org/10.2478/gfkmir-2018-0019 | Journal eISSN: 2628-166X

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Language: English

Page range: 54 - 59

Published on: Oct 26, 2018

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Customer Centricity,

Technical Consumer Goods,

Smart Technology,

Customer Journey,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2018 Rudolf Aunkofer, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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