Authors
William Rand
Assistant Professor of Marketing, Poole College of Management, NC State, University, USA
DOI: https://doi.org/10.2478/gfkmir-2018-0016 | Journal eISSN: 2628-166X
Language: English
Page range: 36 - 41
Published on: Oct 26, 2018
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2018 William Rand, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.