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IoT Stories: The Good, the Bad and the Freaky Cover

IoT Stories: The Good, the Bad and the Freaky

NIM Marketing Intelligence Review
Volume 10 (2018): Issue 2 (October 2018)
By: Markus Giesler and  Eileen Fischer  
Open Access
|Oct 2018

Authors

Markus Giesler

mgiesler@schulich.yorku.ca

Associate Professor of Marketing, Schulich School of Business, Director of the Big Design Lab, York University,, Toronto, Canada

Eileen Fischer

efischer@schulich.yorku.ca

Professor of Marketing and the Max and Anne Tanenbaum Chair of Entrepreneurship and Family Enterprise, Schulich School of Business, York University., Toronto, Canada
DOI: https://doi.org/10.2478/gfkmir-2018-0014 | Journal eISSN: 2628-166X
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Language: English
Page range: 24 - 28
Published on: Oct 26, 2018
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Customer Experience,
IoT,
Storytelling,
Doppelgänger
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2018 Markus Giesler, Eileen Fischer, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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