IoT Stories: The Good, the Bad and the Freaky

Professor of Marketing and the Max and Anne Tanenbaum Chair of Entrepreneurship and Family Enterprise, Schulich School of Business, York University., Toronto, Canada

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DOI: https://doi.org/10.2478/gfkmir-2018-0014 | Journal eISSN: 2628-166X

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Language: English

Page range: 24 - 28

Published on: Oct 26, 2018

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Customer Experience,

IoT,

Storytelling,

Doppelgänger

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2018 Markus Giesler, Eileen Fischer, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 10 (2018): Issue 2 (October 2018)