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The Path of Emergent Experience in the Consumer IoT: From Early Adoption to Radical Changes in Consumers’ Lives Cover

The Path of Emergent Experience in the Consumer IoT: From Early Adoption to Radical Changes in Consumers’ Lives

NIM Marketing Intelligence Review
Volume 10 (2018): Issue 2 (October 2018)
By: Donna L. Hoffman and  Thomas P. Novak  
Open Access
|Oct 2018
Authors

Authors

Donna L. Hoffman

dlhoffman@gwu.edu

Louis Rosenfeld Distinguished Scholar and Professor of Marketing, The George Washington University School of Business,, Washington, USA

Thomas P. Novak

novak@gwu.edu

Denit Trust Distinguished Scholar and Professor of Marketing, The George Washington University School of Business,, Washington, USA
DOI: https://doi.org/10.2478/gfkmir-2018-0012 | Journal eISSN: 2628-166X
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Language: English
Page range: 10 - 17
Published on: Oct 26, 2018
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Consumer IoT,
Smart Home,
IoT Experience,
IoT Marketing,
Assemblage Theory
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2018 Donna L. Hoffman, Thomas P. Novak, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 10 (2018): Issue 2 (October 2018)
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