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At-Risk Brand Relationships and Threats to the Bottom Line Cover

At-Risk Brand Relationships and Threats to the Bottom Line

NIM Marketing Intelligence Review
Volume 10 (2018): Issue 1 (May 2018)
By: Oliver Hupp,  David Robbins and  Susan Fournier  
Open Access
|Apr 2018
Authors

Authors

Oliver Hupp

oliver.hupp@gfk.com

Nuremberg, Germany

David Robbins

David.Robbins@gfk.com

Detroit

Susan Fournier

fournism@bu.edu

Boston University, Questrom School of Business, Boston
DOI: https://doi.org/10.2478/gfkmir-2018-0010 | Journal eISSN: 2628-166X
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Language: English
Page range: 58 - 63
Published on: Apr 20, 2018
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Brand Relationships,
At-Risk Relationships,
Brand Risk,
Crisis Management
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2018 Oliver Hupp, David Robbins, Susan Fournier, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 10 (2018): Issue 1 (May 2018)
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