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Marketing Spending and Brand Performance Volatility

NIM Marketing Intelligence Review

Volume 10 (2018): Issue 1 (May 2018)

By: Marc Fischer, Hyun Shin and Dominique M. Hanssens

Open Access

|Apr 2018

DOI: https://doi.org/10.2478/gfkmir-2018-0008 | Journal eISSN: 2628-166X

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Language: English

Page range: 46 - 51

Published on: Apr 20, 2018

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Marketing Spending,

Revenue Volatility,

Cash Flow Volatility,

Marketing Metrics,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2018 Marc Fischer, Hyun Shin, Dominique M. Hanssens, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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