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Don’t Get Eaten! Understanding and Handling Cannibalization Risk Cover

Don’t Get Eaten! Understanding and Handling Cannibalization Risk

NIM Marketing Intelligence Review
Volume 10 (2018): Issue 1 (May 2018)
By: Charlotte Mason and  Kaushik Jayaram  
Open Access
|Apr 2018

Authors

Charlotte Mason

cmason@uga.edu

University of Georgia

Kaushik Jayaram

kaushik.jayaram@uga.edu

University of Georgia
DOI: https://doi.org/10.2478/gfkmir-2018-0006 | Journal eISSN: 2628-166X
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Language: English
Page range: 34 - 39
Published on: Apr 20, 2018
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Cannibalization,
New Product Introduction,
Fighting Brand
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2018 Charlotte Mason, Kaushik Jayaram, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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