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Participatory Culture: From Co-Creating Brand Meaning to Changing the World Cover

Participatory Culture: From Co-Creating Brand Meaning to Changing the World

NIM Marketing Intelligence Review
Volume 6 (2014): Issue 2 (November 2014)
By: Henry Jenkins  
Open Access
|Nov 2014

Authors

Henry Jenkins

hjenkins@usc.edu

DOI: https://doi.org/10.2478/gfkmir-2014-0096 | Journal eISSN: 2628-166X
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Language: English
Page range: 34 - 39
Published on: Nov 4, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Fan Communities,
Activism,
Culture Jamming,
Cultural Acupuncture,
Branding,
Social Brand Engagement
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Henry Jenkins, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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