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Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web Cover

Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web

NIM Marketing Intelligence Review
Volume 6 (2014): Issue 2 (November 2014)
By: John Deighton and  Leora Kornfeld  
Open Access
|Nov 2014
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DOI: https://doi.org/10.2478/gfkmir-2014-0095 | Journal eISSN: 2628-166X
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Language: English
Page range: 28 - 33
Published on: Nov 4, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Interactivity,
Social Media,
Brands,
Consumer Participation,
Social Brand Engagement
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 John Deighton, Leora Kornfeld, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 6 (2014): Issue 2 (November 2014)
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