Have a personal or library account? Click to login
Lost in Translation: The Social Shaping of Marketing Messaging Cover

Lost in Translation: The Social Shaping of Marketing Messaging

NIM Marketing Intelligence Review
Volume 6 (2014): Issue 2 (November 2014)
By: Robert V. Kozinets,  Kristine de Valck,  Andrea Wojnicki and  Sarah J. S. Wilner  
Open Access
|Nov 2014
DOI: https://doi.org/10.2478/gfkmir-2014-0094 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 22 - 27
Published on: Nov 4, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
WOM,
Blogs,
Social Media,
Product Seeding,
Network Co-Production,
Consumer-Marketer,
Social Brand Engagement
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Robert V. Kozinets, Kristine de Valck, Andrea Wojnicki, Sarah J. S. Wilner, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 6 (2014): Issue 2 (November 2014)Next article