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The Megaphone Effect in Social Media: How Ordinary Consumers Become Style Leaders Cover

The Megaphone Effect in Social Media: How Ordinary Consumers Become Style Leaders

NIM Marketing Intelligence Review
Volume 6 (2014): Issue 2 (November 2014)
By: Edward F. McQuarrie and  Barbara J. Phillips  
Open Access
|Nov 2014

Authors

Edward F. McQuarrie

emcquarrie@scu.edu

Barbara J. Phillips

bphillips@edwards.usask.ca

Canada
DOI: https://doi.org/10.2478/gfkmir-2014-0092 | Journal eISSN: 2628-166X
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Language: English
Page range: 16 - 20
Published on: Nov 4, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Blog,
Consumption,
Consumer Culture,
Social Brand Engagement,
Fashion,
Cultural Capital
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Edward F. McQuarrie, Barbara J. Phillips, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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