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Social Brand Engagement: A New Idea
DOI: https://doi.org/10.2478/gfkmir-2014-0091 | Journal eISSN: 2628-166X
Language: English
Page range: 8 - 15
Published on: Nov 4, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2014 Robert V. Kozinets, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.