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Common “Wisdom” Put to the Test: Sex in advertising … only on Mars and not on Venus? Cover

Common “Wisdom” Put to the Test: Sex in advertising … only on Mars and not on Venus?

NIM Marketing Intelligence Review
Volume 3 (2011): Issue 1 (May 2011)
By: Darren W. Dahl,  Kathleen D. Vohs and  Jaideep Sengupta  
Open Access
|Jul 2014

Authors

Darren W. Dahl

darren.dahl@sauder.ubc.ca

Kathleen D. Vohs

kvohs@umn.edu

Jaideep Sengupta

mkjaisen@ust.hk

DOI: https://doi.org/10.2478/gfkmir-2014-0089 | Journal eISSN: 2628-166X
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Language: English
Page range: 54 - 57
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Advertising,
Sex in Advertising,
Consumer Attitude,
Commitment,
Gender Differences
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Darren W. Dahl, Kathleen D. Vohs, Jaideep Sengupta, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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