Turning Employees Into Brand Champions: LEADERSHIP STYLE MAKES A DIFFERENCE

NIM Marketing Intelligence Review

Volume 3 (2011): Issue 2 (November 2011)

By:

Felicitas M. Morhart, Walter Herzog and Torsten Tomczak

Open Access

|Jul 2014

DOI: https://doi.org/10.2478/gfkmir-2014-0088 | Journal eISSN: 2628-166X

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Language: English

Page range: 34 - 43

Published on: Jul 19, 2014

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 times per year

Keywords:

Corporate Branding,

Transformational Leadership,

Frontline Employees,

Social Identity

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2014 Felicitas M. Morhart, Walter Herzog, Torsten Tomczak, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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