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Does Customer Satisfaction lead to an increased firm value? Cover

Does Customer Satisfaction lead to an increased firm value?

NIM Marketing Intelligence Review
Volume 1 (2009): Issue 2 (November 2009)
By: Aksoy Lerzan,  Bruce Cooil,  Christopher Groening,  Timothy L. Keiningham and  Atakan Yalcin  
Open Access
|Jul 2014
DOI: https://doi.org/10.2478/gfkmir-2014-0073 | Journal eISSN: 2628-166X
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Language: English
Page range: 8 - 15
Published on: Jul 19, 2014
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Customer Satisfaction,
Firm value,
marketing metrics,
marketing measurement
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2014 Aksoy Lerzan, Bruce Cooil, Christopher Groening, Timothy L. Keiningham, Atakan Yalcin, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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